Alborada

Mágica Navidad 4 · December 15 · Comuna 13

Small gestures, shared across Medellín.

Alborada connects people who want to help with local social initiatives. This December we are back with Mágica Navidad: a day to play, learn and celebrate with children from Medellín.

Every peso becomes a toy, a meal or a book. Every t-shirt funds the same event.

Children playing on a Medellín hillside during Mágica Navidad

Mágica Navidad 4

December 15 · Comuna 13, Medellín

A day to play: creative activities, learning, food and a Christmas gift for every child. This is our first Vaki, and every contribution counts.

Your contribution becomes

  • Materials for games and creative activities
  • Food and drinks for the children
  • A Christmas gift for each child
  • Storybooks to keep
  • Logistics for a safe, welcoming space
Alborada volunteers leading an activity with children

Four Decembers, over 1,000 children

Mágica Navidad started before Alborada existed, and it has grown every year, from one comuna to the next.

  1. Children playing on a Bello Oriente hillside, Comuna 3, in 2022

    2022

    Bello Oriente · Comuna 3

    The spark that started it all. Before Alborada existed, the dream already did.

  2. Volunteers and children on a Santa Cruz street, Comuna 2, in 2023

    2023

    IE El Playón · Comuna 2

    The first official edition. Alborada was taking its first steps.

  3. Children sitting and listening during Mágica Navidad 2024 in Santa Cruz

    2024

    IE Pablo Neruda · Comuna 2

    More children, more partners, more impact. The tradition kept growing.

  4. Volunteers and children celebrating Mágica Navidad 2025

    2025

    Moravia · Comunas 3 & 4

    We left the school and reached the neighborhood. Our biggest edition yet.

December 2026: Mágica Navidad 4. Will you help make it happen?

Shining a light on Medellín's social initiatives

Dozens of Medellín foundations work toward a fairer, more inclusive society. Alborada increases their visibility, supports them and connects them with resources. We are a bridge between local projects and committed individuals, companies and travelers.

What we do

  • Spotlight. We put inspiring local projects in the light.
  • Gather people. We create solidarity events where people meet and help.
  • Connect. A digital platform uniting Medellín's social initiatives.

More ways to get involved

Follow us on Instagram
Back of the cream Alborada t-shirt with the green neighborhood print
Woman wearing the cream Alborada t-shirt with the green logo on the chest

The most social t-shirt in the world

Lo bueno nace aquí — good things are born here.

Some t-shirts you put on, and some are put to the service of others. This one is heavy cotton, oversize, cream, with a green print inspired by the neighborhood. 100% of profits fund Mágica Navidad.

COP $95,000

Pre-orders open

Reserve your t-shirt

Our team

Volunteers and professionals united by a shared purpose: creating opportunities and joy for the people who need them most.

  • Baptiste

    Baptiste

    Co-founder & Designer

  • Danna

    Danna

    Co-founder & Marketing

  • Sebastian

    Sebastian

    App developer

  • Daniela

    Daniela

    Social Events Coordinator

Every gesture matters. Start small.

Write to us to volunteer, partner with us, or just share your idea.