A small team, a big bridge
Alborada is a non-profit corporation based in Medellín. We connect people who want to help with the social initiatives already doing the work, and we do it openly: here you will see who we are, who we work with and where every peso goes.
It began before it had a name
In December 2022, on a hillside in Bello Oriente, a different kind of Christmas brought the neighborhood's children together. Alborada did not exist yet, only the dream of giving them a day to play, learn and celebrate.
That day was called Mágica Navidad and it came back every year, from one comuna to the next. Today we are a corporation with a team, partners and an event that grew from a school to an entire neighborhood.
- 2022Bello Oriente · Comuna 3The spark that started it all. Before Alborada existed, the dream already did.
- 2023IE El Playón · Comuna 2The first official edition. Alborada was taking its first steps.
- 2024IE Pablo Neruda · Comuna 2More children, more partners, more impact. The tradition kept growing.
- 2025Moravia · Comunas 3 & 4We left the school and reached the neighborhood. Our biggest edition yet.
The people behind Alborada
Volunteers and professionals united by one purpose: to create opportunity and joy for those who need it most.
Baptiste
Co-founder & Designer
Danna
Co-founder & Marketing
Sebastian
App developer
Daniela
Social Events Coordinator
And every December, the volunteers who make Mágica Navidad possible.
What we do
Dozens of foundations work toward a fairer, more inclusive society. We are not here to replace them: we are here to give them visibility, support them and connect them with resources.
Spotlight
We put inspiring local projects in the light.
Gather people
We create solidarity events where people meet and help.
Connect
A digital platform uniting Medellín's social initiatives.
Who we work with
Café Primavera
Laureles. Our home for the Blind Dinner and the Pending Coffee.
Fundación Aula 5 Sentidos
Partner of the Blind Dinner, supporting people with visual disabilities.
Granny's House
Every Saturday, 15% of each wash goes to a social project of Alborada.
Where your money goes
Every contribution to the Mágica Navidad 4 campaign becomes this:
- Games and activitiesMaterials for games and creative activities.
- FoodFood and drinks for the children.
- A giftA Christmas gift for every child.
- BooksStorybooks to keep.
- A safe placeLogistics for a safe and welcoming space.
Your payments
The campaign is paid on Vaki and the t-shirt on Wompi, two Colombian payment platforms. You never see or leave your card details on this website. T-shirt proceeds fund the same event.
Photos of children
If you, or your child, appear in a photo and you would rather we remove it, write to us and we will do so without delay.
Want to join in, or just ask us something?
We answer personally. Volunteers, companies, foundations and the curious are all welcome.